Google’s Project Loon

Google are doing a lot of “10X innovation” right now. That is innovation that isn’t just incrementally better than the competition (like a 10% improvement) but a moon-shot, 10-times improvement. One of these initiatives is called Project Loon: You can sometimes see these balloons being tested off the coast of Continue Reading

Push vs. Pull

There are two ways make a product successful: either you saturate consumers with marketing so there literally is no other choice but to buy it (“push”), or you make the product so appealing that it hardly needs any marketing capital at all (“pull”).   Apple Right now, Apple is proving Continue Reading

Twitter v2.0

There is a lot of talk around at the moment about Twitter’s new stance on 3rd party applications integrating with the service. Twitter has pretty much banned clone applications like Tweetbot, and went as far as buying Tweetdeck for $40 million. Twitter says it doesn’t want third party developers to “build Continue Reading