Windows Blue

There has been much press this week about Microsoft’s new annual-update programme for its Windows operating system, purported to be called “Windows Blue”. This has been mostly driven by the leak of an early copy of Blue onto file sharing websites. WinSuperSite’s Paul Thurrott gives the best overview. As well Continue Reading

Push vs. Pull

There are two ways make a product successful: either you saturate consumers with marketing so there literally is no other choice but to buy it (“push”), or you make the product so appealing that it hardly needs any marketing capital at all (“pull”).   Apple Right now, Apple is proving Continue Reading