There has been much press this week about Microsoft’s new annual-update programme for its Windows operating system, purported to be called “Windows Blue”. This has been mostly driven by the leak of an early copy of Blue onto file sharing websites. WinSuperSite’s Paul Thurrott gives the best overview. As well as several new “Modern UI”…
Tag: windows
Push vs. Pull
There are two ways make a product successful: either you saturate consumers with marketing so there literally is no other choice but to buy it (“push”), or you make the product so appealing that it hardly needs any marketing capital at all (“pull”). Apple Right now, Apple is proving that pull is the approach…
Design Student Shows Microsoft How its Brand Should Look
When Andrew Kim was born in 1991, Microsoft were just putting the finishing touches to Windows 3.1 – the operating system that launched the company to international megasuccess. But 21 years later, Andrew Kim is trying to tell Microsoft how their brand should look. And do you know what? He’s completely right. Andrew has started…