Today I closed a chapter in my life. After nearly 4 years tenure at a company I wanted to reflect on the things I learned over that time. I have been very lucky to have a few excellent – world-class even – mentors here who have taught me things that will stay with me for the…
Tag: psychology
Push vs. Pull
There are two ways make a product successful: either you saturate consumers with marketing so there literally is no other choice but to buy it (“push”), or you make the product so appealing that it hardly needs any marketing capital at all (“pull”). Apple Right now, Apple is proving that pull is the approach…