Is Amazon CEO Jeff Bezos on Twitter?

Is Amazon Founder and CEO, Jeff Bezos on Twitter? Only, I did a quick search and could only find the guy to the right. And I don’t think that’s him. I mean, I doubt he’d post 66.6% of his total Tweet count in French. Plus, he’s not verified. That’s what really tipped me off. Jeff! […]

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Grand Theft Auto 5 (Rockstar Games)

I can barely describe how excited I am about the next episode of the GTA series: Grand Theft Auto 5. Known for their cinematic engagement, stunning visuals, open-ended play and well-rounded characters, the franchise gets better and better with each release. Grand Theft Auto 5 should be something quite special. And from the recent marketing […]

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Push vs. Pull

There are two ways make a product successful: either you saturate consumers with marketing so there literally is no other choice but to buy it (“push”), or you make the product so appealing that it hardly needs any marketing capital at all (“pull”).   Apple Right now, Apple is proving that pull is the approach […]

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