The founders of Facebook, Microsoft, Dropbox, Twitter and many more top tech companies have provided their voices and recognisable fizzogs to this latest video from Code.org. Code.org promotes the principle that nobody is born with the ability to code, or play basketball, or drive a racing car: it is a learned skill. The biggest hurdle is that first step overcoming the apprehension of the unknown. That’s something that all of these people have done. From humble beginnings and all that jazz…
So yesterday, Mark “FinkD” Zuckerberg’s little Californian social network called “Facebook” (you might have heard of it) announced a new feature called “Graph Search”. Graph Search lets you not only search for People and Pages, like the site currently allows, but also lets you throw much more complex queries at the Facebook database, such as “show me dentists in London recommended by my friends who live in Stockholm”. Or something less insane. But something is missing. Something absolutely HUGE: The Open Graph.
I’ve covered the Open Graph in a fewposts recently, it basically lets you integrate the things you specialise in with Facebook’s own specialisms (posts, relationship statuses, photos, events, etc.). Let’s say you’re a travel agent. You could create a “Holiday” object, which has information on it such as the departure and return dates, the destination (always useful to know), and maybe even the price. And then you “publish” this holiday into the Facebook graph by posting a link to a page on your local website which has the correct OpenGraph information in its header (the code behind that you don’t see, but your browser, and services like Facebook use to find out what your page is all about).
“Bob’s Holidays now offering a 2 week stay in Orlando, Florida for £300.”
Let’s say somebody likes this offer. And then somebody else comments on it. This object is now part of the social graph. People have become “connected” to this “holiday” object and through meaningful connections. To “like” something is very deliberate (and that is very valuable information to advertisers, which is why Facebook is such a potential gold mine for advertisers) and associates a user with an object.