Push vs. Pull

There are two ways make a product successful: either you saturate consumers with marketing so there literally is no other choice but to buy it (“push”), or you make the product so appealing that it hardly needs any marketing capital at all (“pull”).   Apple Right now, Apple is proving Continue Reading

Twitter Borked

I’ve spent the last half hour clicking a “Download” link in Hotmail trying to get something to… ahem… download, but it just sits there doing nothing. Absolutely sod all. Naturally, I switch to Twitter, fully intending to spout some completely disproportionate rant involving lava and fire and incurable, groin-rotting STDs Continue Reading